About Us - Trusted M&A Advisors for Family Owned Businesses
Capital City Group is a Raleigh-based boutique mergers and acquisitions advisory firm focused exclusively on lower middle-market companies, typically with revenues between $5 million and $75 million.
We founded the firm in 2003 on a simple principle: Business owners deserve an advisor who treats their company with the same care and respect they do. Too often, large investment banks prioritize volume over individual client outcomes. At Capital City Group, we take the opposite approach — providing senior-level attention, honest guidance, and personalized strategies on every engagement.
More Than A Business
Your business and family are inextricably linked. Your business has been the life work of, perhaps, two or three generations. It has been the means through which goods and services have enhanced the community and common good. It has provided meaningful work to countless individuals - work that has enabled the creative flourishing of men and women - work that has supported their families.
Yours is more than a business; more than assets or ownership interests. We know that. We appreciate that. We are dedicated to listening to and understanding your story and your vision for the future - aspirations for yourself and for your employees and customers. We are dedicated to serving you thoughtfully and well during the next chapter of your important family legacy.
Our Story
Founded by Larry Carroll, Capital City Group was built on decades of real-world experience in business operations, finance, and successful transactions. We understand both the emotional and financial weight of selling or transitioning a business because we’ve advised many owners through this life-changing process.
Our team combines deep financial and transactional expertise with a genuine commitment to integrity and long-term client relationships. We serve clients primarily across North Carolina, the Southeast, and nationally when the right opportunity arises.
What Sets Us Apart
- Senior advisors work directly with you from start to finish
- Deep understanding of family and founder-owned businesses
- Disciplined process focused on maximizing value while protecting what matters most
- Strong track record of successful closings with favorable terms
- Unwavering commitment to confidentiality and ethical conduct